Healthy Joints, Happy Pets

The Alpha. The Wise One. The Heart of Our Pack.

Bruce is the eldest member of our furry family, and the inspiration behind our commitment to proactive pet health. Turning 12 next year, Bruce is the definition of aging gracefully. He’s sharp, strong, and full of love. Despite his age, he shows no signs of arthritis, has never needed a dental cleaning, and continues to lead the pack with quiet confidence, though he’s never afraid to speak his mind.

We credit his incredible health to years of mindful care, a clean diet, and high-quality supplements that support his joints, energy, and overall well-being. Bruce reminds us every day why proactive care matters, because when our pets feel good, they can enjoy life to the fullest.

The Gentle Soul. The Loyal Nanny. The Ball Chaser.

Jackson is our golden-hearted Golden Retriever; kind, calm, and endlessly sweet. He’s the gentle guardian of the pack, always keeping a watchful eye on everyone, like a true nanny. Whether he’s offering comfort or just quietly being present, Jackson brings peace and warmth to our home.

But don’t let his mellow spirit fool you; mention the word ball, and you’ll see a spark of joyful obsession. He’ll do anything for a game of fetch. His playful nature, paired with his nurturing personality, makes Jackson one of a kind.

We keep him thriving with the same proactive care and joint support that helps all our pets stay mobile, comfortable, and full of life.

The Free Spirit. The Songbird. The Cuddler.

Luke is our beloved Husky; independent, a little mischievous, and absolutely full of personality. Like many Huskies, he has a strong will and a talent for stealing the spotlight. Whether he’s serenading us with one of his signature songs or curling up for cuddles, Luke is always ready to keep us entertained and loved.

Now seven years old, Luke is active, vibrant, and cared for with the same level of attention and proactive health support we give all our pets. His joint health, energy, and comfort are a top priority, so he can continue being the joyful, expressive spirit that brings so much fun to our family.

The Diva. The Baby. The Center of Attention.

Nellie is our youngest and the only girl in the pack, a lovable Golden Retriever puppy with a personality that shines as bright as her coat. Sweet, playful, and just a little dramatic, Nellie embraces her role as the center of attention. Whether she’s stealing the spotlight or demanding cuddles, she always makes sure you know she’s in the room.

She’s full of energy, curiosity, and affection, and like the rest of our pack, she’s already benefiting from a foundation of proactive care to support her growth, comfort, and future joint health.

Four Personalities. One Family. Endless Inspiration.

Our pets aren’t just animals, they’re family. And together, Bruce, Jackson, Luke, and Nellie are the heart and soul behind everything we do.

From Bruce’s wise leadership and Jackson’s gentle loyalty, to Luke’s expressive independence and Nellie’s playful diva energy, each one brings their own spark to the pack. Different as they are, they all thrive on one common foundation: love, attention, and proactive care that keeps them healthy and happy.

We’ve learned so much from caring for them, about joint health, energy, and aging gracefully—and it’s those lessons that inspired us to create a supplement that helps other pets live their best lives too.

Our pack is our why.
And your pet is the reason we’re here.

The Original Queen. The Toy Thief. The One We’ll Never Forget.

Before there was a pack, there was Lady.

A one-of-a-kind mutt with the attitude of royalty and the size to back it up, Lady was 101 pounds of love, sass, and stubborn charm. She wasn’t the most social pup, cranky at times, a little rough around the edges, and more than happy to steal the younger dogs’ toys just to sit on them out of spite. But beneath that tough exterior was a heart of gold.

Lady was fiercely loyal, endlessly loved, and remains deeply missed. She taught us patience, humor, and the importance of giving every dog, no matter their quirks, the best care and the biggest love.

Her memory lives on in everything we do, and her spirit is forever part of our story.